Job vacancy: Marketing and Communications Manager

11 December 2009

Peacock Visual Arts is looking to appoint a fulltime Marketing and Communications Manager. You will be responsible for all marketing and communications of Peacock’s activities and to help raise Peacock’s profile on a local, national and international level through media coverage, high quality publicity material and clear communications.

• Closing date for applications Monday 11 January 2010
• Salary £20-25k (fulltime) depending on experience
• To apply please send your CV along with a covering letter by email to Elly Rothnie, Campaign Director at Peacock Visual Arts: elly@peacockvisualarts.co.uk

Job description

General:

Raising Peacock’s profile on a local, national and international level through media coverage, high quality publicity material and clear communications. Responsible for all marketing and communications of Peacock’s activities.

Reports to: Campaign Director

Tasks:

• Creating and implementing an annual marketing strategy
• Developing Peacock Brand awareness throughout a variety of media
• Developing and implementing audience development strategies to generate new audiences and engage better with current stakeholders.
• Securing local, national and international media coverage for Peacock: taking a pro-active approach to media and press coverage; identifying and exploiting story and feature opportunities; building close relationships with the media to maximise media coverage
• Building Peacock’s online presence in order to grow audiences, awareness, engagement and revenue; updating e-bulletins and website; using new technologies including social networking and online sales functions
• Create a full suite of marketing materials for Peacock’s activities and events including brochures, flyers and posters
• Identify innovative marketing opportunities including advertising and sales promotions.
• Building partnerships with a variety of stakeholders; corporate, media, arts, tourism and political to raise Peacock’s profile and position as an organisation of local, national and international importance.
• Work closely with Campaign Director on Campaign activities for new arts centre development
• Recruit and manage a team of loyal volunteers building a team who can help with day to day tasks as well as advocacy.
• Install visitor feedback mechanisms and systems for audience segmentation on databases
• Event Organisation
• Brand management including signage etc.
• Day to day admin including ad-hoc promotional tasks.

Person Description

Essential

• Outgoing personality and ability to initiate dialogue and engage interest in others including journalists and broadcasters
• Excellent social and communication skills, both oral and written
• Minimum of 2 years experience in marketing and/or communications, ideally in an arts environment
• Knowledge of writing and implementing a marketing plan
• Experience in using Web 2.0 (social media) for marketing purposes
• Excellent organisational skills
• Good team working skills
• Self-motivated, taking own initiative / can work with minimum supervision
• Able to keep to a tight budget
• Able to work to deadlines

Desirable

• Project management skills
• Knowledge of graphic design (Photoshop / Illustrator)

For more details or an informal conversation about the post please contact Elly Rothnie, elly@peacockvisualarts.co.uk or phone 01224-639539